Saturday, December 31, 2011

Out With the Old; In With the New

As 2011 draws to a close today, I wanted to take a moment to share some of my thoughts about the past year with you... and give you a chance to share yours.

January 1st marked the beginning of Bernie's tenure as President of Fresh Coat, one we hope will last many years to come. Under his watchful eye, the company grew like never before, opening 40 new Franchises in 2011, despite the stalled national economy and a second recession.

This year also saw the Fresh Coat team grow as we added Amanda Hood as another Operations Manager and saw Greg Platz promoted to Senior Operations Manager (recognition that was well deserved and long overdue).

This was also the year that we took Fresh Coat to the Cloud; first with Windows Live and then with Dropbox.  2012 will see increasing use of the Internet for communication and reporting, as well as some long awaited changes to our software.

2011 witnessed our second National Conference in Las Vegas, and the formation of the President's Council; a group of Franchisees hand selected by Bernie to act as the voice of the owners. Their first meeting will be held in late January, 2012 in Ft. Lauderdale, FL. 

I'm sure there are plenty of things I've forgotten to mention; not that they aren't equally important. It's just that 2011 has been so eventful, it's hard to get everything down. The great news is that 2012 is going to be even better.

So, to all of you in our Fresh Coat family, from all of us here in Cincinnati, Have a safe and happy New Year!

Sunday, December 25, 2011

Merry Christmas

I wanted to take a moment out of my busy holiday morning to step into my Fresh Coat shoes. Please accept my deepest and most heartfelt Best Wishes for a Joyous Holiday. We celebrate Christmas in my house, but regardless of what you celebrate (or choose not to), I wanted to wish you well.

I normally wouldn't quote the BIble, but since the quote is actually from Linus Van Pelt, Charlie Brown's best friend, I think it's all right. When Charlie Brown asks about what Christmas is about Linus has somehting to say about it. But I feel it's what he says at the very end that says it all.

"...'And on earth, peace, goodwill toward men.'"

Peace and goodwill toward you, my friends. Enjoy your families and friends, and keep the spirit of the season in your hearts year round. Merry Christmas... Everyone...

Thursday, December 22, 2011

A Real Life Christmas Story - Military Style

When Amber Pearson sought a price break on painting at her home, she received much more than she expected. Alan Dorothy, owner of Fresh Coat Painters of San Antonio, decided she and her husband, an Iraq War veteran, deserved a whole house makeover. In just three days, his team painted all the walls, ceilings and trims of their three-bedroom, two-bath home -- all at no charge to the Pearsons. 

To find out more about how Alan brought Christmas a little early to the Pearson's, read the whole story on Yahoo! News.

Military Family Receives Free Whole-House Paint Job Through Generosity of Fresh Coat Painters Franchise

Wednesday, December 21, 2011

Another Fresh Coat for Columbus

With the purchase of their Fresh Coat Painters franchise, Dee and Herman Moultrie have expanded their entrepreneurial endeavors in Ohio to serve communities east of Columbus. For Dee, research indicated an untapped market. “Our prices are comparable, but we’re more professional,” she said. “What I found was that there were painters who would not even come out unless they were guaranteed a minimum price. We don’t put those kinds of limitations on clients.” 

 To read more about how Dee and Herman plan to service Columbus' East side, read the entire article at PRWeb.

New Fresh Coat Painters Franchise Serves Communities East of Columbus, Ohio

Tuesday, December 20, 2011

Fresh Coat is a Top 500 Franchise!

Recently, Entrepreneur Magazine released its list of the Top 500 Franchise opportunities of 2012... and Fresh Coat made the list at #284! You can see the entire list at, or you can view our page here.

Monday, December 19, 2011

Painting Grand Rapids, one Fresh Coat at a Time...

Troy and Dorothy Tissue have opened their Fresh Coat Painters franchise to serve Grand Rapids and its surrounding western Michigan communities. With their military background, they saw their new business as an opportunity to continue serving their neighbors and improving their lives. “We enjoy working with people to help them decide what they want to do and to give their home a new look," Troy said. "It’s that ‘Painting Done Right’ motto that is the operational difference, and clients understand the value of getting a lasting product they’re very happy to see long-term.”

To find out more about how Troy and Dorothy plan to paint west Michigan one coat at a time, read the rest of the article at Yahoo! News:

Minnesota gets a second Coat

 After 23 years as a mortgage broker serving the Twin Cities, Jerry Fancher has launched his Fresh Coat Painters franchise as a way to continue contributing to the long-term strength of his community. “People are not going to do a major renovation right now,” he said. “But they will spend money to improve the look of their property – to make it an attractive, comfortable place for themselves.”

To find out more about Jerry and his new Fresh Coat franchise, read the rest of the article at Yahoo! News:

Indiana gets its own Fresh Coat

Mel and Monica Niemeier have brought Fresh Coat Painters to Indiana with the opening of their franchise to service Indianapolis and its surrounding communities. “I looked at a lot of different franchises …,” Mel said. “My satisfaction is rooted in how the client feels about the service. I don’t want any dissatisfied clients.” 

 To find out more about Mel and Monica and their plans for Fresh Coat of Carmel, you can read the full article at Yahoo! News:

Fresh Coat Painters Expands Into Indiana With Franchise Serving Indianapolis Region

Catching Up

It's been a while since we had an update here at Fresh Coat T.V., but things have been hectic here in Cincinnati while we try to close out our best year ever. Over the course of the day today (December 19th), I'll be posting about some recent events, so that you can see what's been keeping us so busy. 

So, until I get those things posted... Here's a short clip of a kitten in a tube...

Because the world needs more kittens.
funny gifs

Wednesday, November 23, 2011


As we all prepare for the Holiday this week, I wanted to take a moment to share with all of you some thoughts of thanks, in the spirit of the season.

This has been a phenomenal year for Fresh Coat. We've added 30 new Franchises so far, and the year's not even done! Add to that the fantastic performance of our existing franchises, and it becomes easy to see why Fresh Coat is the top residential painting franchise in the country. 

And as exciting at 2011 has been, 2012 is shaping up to be even better. So, with that in mind; Thank you. Thank all of you. Yes... even you (you know who you are). Thank you to the Vendors. Thank you to Bernie. Thank you to Operations. Thank you to all the Franchisees. And thank you to everyone else.

I see Fresh Coat somewhat like a family. We all rely on one another to succeed, and we share in each others successes and failures. Once you let Fresh Coat into your home, you have a painter for life. And while those painters may not actually be members of the family, I'm sure they will treat you like you are one of theirs. So join us at our table and let us know for what YOU are thankful.

Oh, and pass the gravy, please.

Thursday, November 17, 2011

The Bluegrass needs a Fresh Coat

With the launch of his Fresh Coat Painters franchise in Lexington, Ky., Terry Williams is demonstrating a commitment to client service that continues a legacy instilled in him by his late father. “My dad always said ‘The job isn’t done until it’s finished right,’ and those words came flooding back to me when I saw that the Fresh Coat logo says ‘Painting Done Right.’” 

 You can read more about Terry and Fresh Coat of Lexington here: 

Fresh Coat Painters adds franchise to serve Lexington, Central Kentucky

Monday, November 14, 2011

A Fresh Coat for Jupiter

New Fresh Coat Painters Franchise to Serve Jupiter, Fla., Region

With the launch of his Fresh Coat Painters’ franchise to serve Jupiter, Fla., and surrounding communities, Gary Davine plans to use his 35 years of retail experience to encourage a higher level of professionalism in the painting industry. “I liked that the (Fresh Coat) business model says I don’t have to do the painting,” he said. “My background is in marketing and client service, and I wanted a company that put client service first.”

Fresh Coat Painters has expanded operations in Florida with the addition of Gary Davine’s franchise to serve Jupiter, Riviera Beach, Palm Beach Gardens, Hobe Sound and their surrounding communities. 

Multiple variables, both personal and professional, converged to lead Davine into buying the franchise. He had spent 35 years working in the retail industry, generally as a district or regional manager, then last year he was laid off from a company where he had worked for 12 years. At the same time, he and his wife were considering relocation from upstate New York to southern Florida to be closer to family there. 

“Things sort of fell into place,” he said. “My wife was able to get a job there. Homes in Florida are selling at very reasonable prices, so we found a place right away. We had a little savings, so we decided now could be a good time for me to try launching a business.”

Davine said he first dabbled in computer repair because of his extensive knowledge. However, a life change for his brother ultimately led to a life change for him. “My brother got laid off from his job and decided to start painting houses as a way to make money,” Davine said. “He found the demand was high, and he quickly had other people working for him. I offered to design his webpage, and in looking at other painters’ websites, I learned about Fresh Coat.” 

Unlike his brother, Davine wanted no part of painting itself. 

“That’s one of things that really drew me to Fresh Coat,” he said. “I liked that the business model says I don’t have to do the painting. My background is in marketing and client service, and I wanted a company that put client service first.” 

Bernie Brozek, president of Fresh Coat, said the business model encourages a focus on service. “Gary understands that running a painting business isn’t about painting,” he said. “It’s about the client’s experience from the first phone call to the job completion and beyond. With our model, owners promote and grow the business while the client service managers and painters focus on the projects. With that commitment to quality, the client gets the best skills of each person. And, because we hire only employees, never subcontractors, the painters appreciate the stability of the work as well.” 

That format made it relatively easy for Davine to find quality painters, and after interviewing just a few people, he was able to hire his client service manager.

“He was exactly what I needed,” Davine said. “He has 20 years’ experience in painting, and he has the personality and skills to interact with clients and guide a team professionally.”

That professionalism was another factor in Davine’s decision to buy a Fresh Coat franchise.

“During my research, I looked for anything negative about the company,” he said. “I checked the Better Business Bureau, reviews, everywhere, and I could not find anything negative. I even got the chance to talk with other franchise owners during last month’s national convention. That’s a real chance to get the down and dirty on how things are really done. Everyone was so passionate, and that proved to be a really good experience.” 

Brozek said the corporate office strives to support franchise owners and promote their success by complementing their inherent abilities with quality marketing, training and resource materials. Those include several client assistance programs such as a 24/7 call center, Paint Now-Pay Later 12-months-same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.

“That emphasis on the client sold me,” Davine said. “I know myself clients don’t always get the best from service providers. For example, I once needed a painter and I called 10 different ones. Of the ones that actually let me leave a message, only two called me back.

“To have a call center where a client can talk to a live person 24-7 is extraordinary. That we accept credit cards and we offer financing are also unique features for the industry. All those things make life easier for the client. And, to top it all off, when we say we’ll be there at 10, we’re actually going to be there at 10. That’s the ultimate in client service.”

To learn more or to schedule a free, on-site quote for residential or commercial projects in Jupiter, Riviera Beach, Palm Beach Gardens, Hobe Sound and surrounding Florida communities, call Davine at 561-348-9926 or visit the webpage for Fresh Coat of Jupiter

Friday, October 28, 2011

Autumn has Fallen!

Well, folks, Autumn has certainly fallen hard here in Cincinnati. We had our first frost advisory of the season and morning commuters were greeted with frosty cars this morning. 

Of course, that means that some evening very soon, the streets will be filled with little ghouls and goblins looking for a sweet treat. Maybe you can put a yard sign in your own yard, and hand some cards out to the grown ups. People may be saving for the holidays, but they may also need that extra room painted before the family comes over for Thanksgiving. 

And just think, there are only 4 weeks left before the Christmas shopping season begins...

Friday, October 21, 2011

Ahead of the Curve

It's been a busy week back at the old Fresh Coat homestead. Immediately upon our return, we had to prepare for a Training Class which started the following Monday.

This week, we've been happy to play host to: Troy and Dorothy Tissue, and Jack Sells, from Grand Rapids, MI; and Jerold Fancher from Eden Prairie, MN. These new franchisees are the second group to get the HP Slate as their estimation tool, and the first to be put directly on Dropbox for reporting. These are changes that were discussed at the National Conference, so you can see, we're following through on our commitment to stay on the leading edge of the technology curve.

Speaking of Dropbox, I've started setting up all of the existing franchises with their own accounts this week. Dropbox is so much easier to use than Windows SkyDrive, and it will make sending reports and sharing documents faster and easier than ever before. If you want to learn more about Dropbox, you can go directly to their site, or you can watch the video posted below. It explains how Dropbox works in non-technical terms.

I'm excited about the changes coming to Fresh Coat, and I want you to be too. If you have any questions, just leave a comment and I'll answer as best I can. And don't forget to follow Fresh Coat T.V. so you'll be notified of any changes.

Sunday, October 16, 2011

Pictures from the 2011 National Conference

 Overheard: "No, son,  I'm pretty sure that's the real Big Bird, right there."

 Spider Man doing his best impression of a street performer.

 On our way to Bally's to prepare for the Awards Banquet.

 How can you NOT want to see a show where the headliner is named 
"Cook E. Jarr". I bet Cookie Monster has this poster on his bedroom wall.

 There's nothing better than Elvis... except maybe Big Elvis.

 The Strip entrance to the Flamingo.

 Bernie told me to get "happy pictures". This is about as happy as it gets.
Jon and Katie Cook, owners of the Franchise in Vancouver, WA.
Katie's the pretty one on the left. 

 On the right, Dee Moultrie, one of our newest franchise owners.
Dee will operate the Columbus East franchise.
 Jay King, CEO of Simploy, and his lovely wife.

 The Quad Cities' finest, the Yaegers.

 Our Senior Operations Manager, Greg Platz, and his wife Debbie
at the Awards Banquet.

 Our second night in town and already enjoying the sights with
Jeff Lottmann, franchise owner from St. Louis.

 I don't think I need to say anything else.

 Brothers from another mother. 
Chris Holtmeier celebrating his President's Award with Jeff Lottmann.

The best bar staff in Las Vegas.

Saturday, October 15, 2011

No Arnold... we won't be back.

Recap of Thursday's Events

I know I'm spamming you with posts today, but with the difficulty I was having, I had a ton of content to give you, but no way to get it to you.

Thursday was a great day for us. We had a lot of excellent presentations, including Bernie's opening movie. So, without further ado, here's my recap from Thursday.


President's Award Winner Jesus Walls

Jesus Walls receives his President's Award.
Jesus and his wife, Estefania, own and operate Fresh Coat of Frisco, TX.

President's Award Winner Chris Holtmeier

Chris Holtmeier receives his President's Award. 
Chris is the owner of Fresh Coat of Loveland, Ohio.

President's Award Winner Paul Timmons

Bernie awards an absent Paul Timmons with a President's Award.
Paul wasn't able to be with us because of a family commitment.

Rookie of the Year Award Winner Eric Stavropoulos

Eric Stavropoulos receives his Rookie of the Year Award.
 Eric is the owner of Fresh Coat of Hartford County.

Phoenix Award Winner Alan Dorothy

Alan Dorothy receives his Phoenix Award.
Alan is the owner of Fresh Coat of San Antonio.

Phoenix Award Winner Greg Taylor

Greg Taylor receives his Phoenix Award on Wednesday Night. Greg is the owner of the franchise in Haines City, Florida.

I know the image is very dark, but the lighting in the room wasn't particularly ideal for taking pictures and shooting video. But The audio is great.


Thursday, October 13, 2011

A Loaf of Bread, a Jug of Wine and a Gallon of Paint...

Just last night, Wednesday, October 13th, Fresh Coat hosted its FIRST EVER Annual Awards Banquet at the Diamond Lounge at Bally's Resort in Las Vegas. We had a great turnout, with Franchisees from all over the country, old and new, getting together to recognize the best and brightest in the industry.

After some wonderful food and great conversation, Greg and Bernie presented the Franchise Awards for 2010. You'll see videos in separate posts for each of the winners. 

Bernie ended the night with a wonderful speech that outlined the real theme for the conference: I Believe, I Can, I Will. 

It's going to be a GREAT Conference!



Monday, October 10, 2011

The Countdown Continues!

Well, everyone, we made it to Las Vegas in one piece. The Flamingo is great, as always, and we're starting to prepare for everyone's arrival. There will be lots more to come, just stary tuned.

Oh, and just as a teaser, here's the view from my room:

Signing off for now, but don't change that dial!

Saturday, October 8, 2011

Fresh Coat T.V. is COMING!

That's right, Fresh Coat, the production staff at F.C.T.V. is cleaning the lenses, polishing the sets, and testing the microphones! We'll be on the air before you know it, giving you all the latest details from the 2011 Fresh Coat National Convention and more!

Expect lots of pictures, videos from the presentations, and a daily recap of events, all geared to keep you in the know, and geared up for success in 2012.

Keep your eyes and ears open! You won't want to miss it!